Honestly, I don´t know what to do, but not continue what have been always done
When I was a child visiting Estonia, Pärnu with my friend about 20 years ago we took a part in a raffle. My friend won a ballpoint pen and I won a plastic bag. I was so disappointed! To my friend it was hilarious that my price was PLASTIC BAG! The most invaluable thing ever. You got it for free in every shop in Finland when you bought something. But at that time most Estonians still remembered the first plastic bags, what kind of prints those had, school kids carried their bo